RESOURCES

Hot Spots Analysis

Download Hot Spot Worksheets ( 124 kb)

What are "Hot Spots"?

Web site content can be hard to manage and keep current. Hot Spots are those areas of your Web site causing pain or risk to your company in terms of wasted resources, risk to professional credibility, missed business opportunities, and legal exposure. Hot Spots are typically associated with Web content that can be characterized as having by high messaging value, high change, and/or high turnaround urgency. Hot Spots also tend to have content production requirements that are either poorly understood, poorly managed, or ineffectively supported.

How Does Identifying "Hot Spots" Help?

Whether you are building a new Web site or improving processes to manage your current site, it is difficult to know how to best focus your effort. Identifying Hot Spots can:

• Help direct attention to those areas of your Web site that are critical business concerns.
• Help answer the question "Where should we start?" when considering a content management solution.
• Create understanding and agreement regarding which problems are most harmful to the business.
• Facilitate the development of concrete action steps that can truly remedy their cause.
• Promote the construction of a phased project plan for content management implementation that is realistic, cost-effective, and on-target.

Want to Learn More?

• View more information about addressing Hot Spots (and content management) in the following presentation:

Web Publishing Hot Spots: A Publishing Analysis Approach ( 856 kb)

• Download Worksheets for identifying and studying the Hot Spots on your Web site:

  Hot Spot Worksheets ( 124 kb) Note: Do not distribute: personal use only

• Contact PageSolutions, Inc.

  info@pgsolutions.net

  We'll provide assistance to you for identifying Hot Spots and determining realistic, cost-effective content management strategies that will solve the business problems you are experiencing.